How It Works
Understanding the attribution flow from click to install.
The attribution problem
When a user clicks a link and installs your app, the app opens fresh with no context. Without attribution, you don't know which ad, email, or campaign drove that install.
How BlocLinks solves it
1
User clicks your BlocLink
→BlocLinks records a fingerprint (IP, device type, country)
→Smart redirect sends them to App Store / Play Store / web
2
User installs and opens the app
→Your SDK calls BlocLinks on first launch
→BlocLinks matches the install fingerprint to the click
→Returns the deep link path and campaign ID
3
Your app personalizes the experience
→Show the right screen
→Apply a promo code
→Skip onboarding for referred users
Fingerprinting
BlocLinks uses a probabilistic fingerprint combining:
IP address
Device type
Country
No personal data is stored. Matching window is 7 days.
Attribution types
Direct
Click → install within 7 days, same fingerprint → attributed to the campaign.
Organic
Install with no matching click — unattributed.